The Brand Accelerator

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AUAR brand by Ascend

AUAR

The building blocks of a better future
ROBOTICS

Automated Architecture, founded by Gilles Retsin and Mollie Claypool, is a series A stage start-up revolutionising house building with robotics and AI, creating an automated ecosystem that enables sustainable, affordable, and beautiful homes at scale.

We worked closely with the founders to understand their goals and values, crafting a brand identity that combines their cutting-edge automation with a human, future-focused narrative.

Impact
Transform Awards Winner 2025
for "Best Creative Strategy"
GOLD
Funding raised since branding (Seed)
+ £5.1m
“A fantastic experience. They added value from day one and were extremely reliable and precise. They were a perfect fit to work with us as a technology company as they're highly experienced in the space.”
– Gilles Retsin, Founder & Chief Architect

See the Automated Architecture website here

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